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Alejandro Rosales Trinchet is an Industrial Designer especially interested in furniture with a broad and multidisciplinary profile. He has experiences in leading and managing a wide range of design projects, for example developing products (household appliances, medical equipment) furniture & a broader collection of interior design (restaurant, bar, and house interiors).

In addition to being skilled in generating new product concepts and adapting them to production, he is devoted to prioritizing the relation between the product and the user, a relation that should be effective, intuitive, and easy.

Key design interests: Innovation, sustainable production & built environment design. Also entrepreneurship, business, e-commerce, global business, and the new trends as homework solutions.

Languages: Spanish (native), English (fluent), Swedish (fluent).

CAD knowledge: ArchiCAD, AutoCAD, Corel Draw, Office, Adobe.


Work experience

2022-  Founder, Working On My Own Design Studio 79 AB (Sweden).

2016-2021  Product developer, Furniture, at WhiteOrange AB  & New Day Interior AB (Sweden).

2003-2016  Freelance Designer (Cuba-Mexico-Spain-Sweden) as Project Manager for Product Design in appliances, technical aids & medical equipment. Also with experiences in Interior design and Furniture design.

2003-2013  Design Lecturer (Havana – Cuba) ISDi. Design Department Chief at the Industrial Design School. Responsible teacher of the industrial design group. Topics: Fundamental Design, Ergonomics and Industrial Design.


2015-2016 Korta Vägen. Integration program for foreign graduates. ACADEMICUM in collaboration with KTH and Uppsala University (Sweden).

2008-2011 Master in Management and Design Innovation. Instituto Superior de Diseño (ISDi-Cuba). Exam: “Modelo para Gestionar Proyectos de Diseño Industrial en Centros de Investigación Científica” (Paper in Spanish).

1998-2003 Industrial Design. Instituto Superior de Diseño (ISDi-Cuba) 5-years degree, included a semester as an exchange student at Bauhaus-Universität Weimar, Germany (2002). Exam: “Diseño de sistema de productos para el servicio de venta de alimentos en las calles” (Product Design – Engineering and Technical Solutions). (Paper in Spanish).


2023 Best of Year HONOREE in the Residential Desks category for Thea workspace by Working On My Own. INTERIOR DESIGN Magazine, New York.

Salao Design Casa Brasil, 2011. Product design prize (Modality: students) for “Cubiertos para Pastas” by David Berdellans (student) and Alejandro Rosales Trinchet (guidance teacher). 2011 catalog / page no.23.

BID-10 Bienal Iberoamericana de Diseño, 2010 Spain, Prize for the best product in industrial design from Cuba to “Lanseta Laser”, catalog p.100-101, product 150. A product for bralax in cooperation with IPN, Mexico, 2010.

Premio Ondi 2010 (Cuba) ONDi (The principal office for design activities in Cuba). Prize for the best industrial design product in 2010 to “Lanseta Laser (bralax laser labs)”.


“Hela kontoret i en mÖbel”. 2023. Sweden.

“The Cuban House, Possible Repurposing and Redesign”. A3manos 2015 – Cuba – No.2 – January – June (In Spanish. No.2 Digital.pdf/p.141) with Omara Ruíz Urquiola.